Franchisee Advisory Committee

Matthew Pepe

President - North Carolina Multi Unit Owner

Matthew spent most of his early career working in the healthcare technology sector, providing product strategy and management services to clients, which ranged from innovative health information start-ups to established Fortune 100 companies – building products and programs to educate the public on the importance of proper condition management and medical compliance. 
In 2016, while continuing his work in healthcare technology as an independent consultant, Matthew opened and operated a learning center for children focused on STEM education. Here he gained invaluable operational knowledge, running all aspects of the business until he sold it in 2019. 
Having studied human biology and sports medicine as an undergraduate and graduate student, respectively, combined with his work experiences, Matthew has a keen understanding of the nuances of living an active and healthy lifestyle – and the importance of education to do so. His passion for health, helping, and educating others shines through in all of his work experiences.

Travis Ala

Vice President - DFW Area Developer

Travis Ála is a Veteran turned Entrepreneur currently operating as a Franchisee and Area Developer for iCRYO. Travis is responsible for expanding the Dallas/Fort Worth market, with his Flagship location being in Frisco, TX.

Spending most of his life in service to others, whether it be as a Disabled Veteran of the U.S. Marine Corps or his career in Law Enforcement where he served as an Undercover Detective and SWAT Team leader post honorable Discharge. Travis has carried this experience over into business with core competence in TEAM Building and operational efficiency while maintaining high morale with his team.

Travis would tell you his most excellent titles are that of a Father to his beautiful daughter Arya and a son of GOD leading with a servant’s heart focused on doing what is right, loving people, and working humbly (Micah 6:8).

Tracey Miller

Secretary - Connecticut Multi Unit Owner

Tracey Miller is a Registered Nurse with 30 years of experience. She has worked in various health care settings. Initially, she worked in a hospital setting, first as a surgical nurse then as an ER/ICU nurse. She eventually moved to home care, where she began as an infusion nurse. She is wound care certified and has been a Director of Nursing for two different agencies. In addition, she owned and operated her home care agency in the late ’90s

Aric Lemon

New York and Florida Multi-Unit Owner

Aric Lemon is a native of Clifton Park, NY, and current co-owner of multiple franchise locations of iCRYO. He recently has signed a deal to expand in Florida, with his first expected location in Boca Raton, FL.

Before opening their stores, Aric had success in multiple industries, ranging from wireless communications, consulting, network marketing, and mortgage origination.

From a young age, Aric knew he wanted to pursue his dreams of entrepreneurship, and even during his stints in corporate America, he kept his vision on the future. Aric brings excellent value to iCRYO with his sales, management, and marketing.

Greg Christensen

Arizona Area Developer

Greg Christensen is an Army veteran with a mind for business and entrepreneurship. He is iCRYO’s first Area Developer and plans on expanding throughout Arizona. His most recent experience as an Orangetheory Fitness Multi-Unit owner will bring great value to iCRYO.

“As a single parent raising two young boys, it is super important that I stay active but more importantly recover fast,” states Christensen. He continues by saying, “Self-care services like Cryotherapy and infrared sauna therapy aid in my fitness journey of a longer, healthier life. I couldn’t be more excited about becoming part of the iCRYO family.”

Rick Crews

Connecticut Franchise Owner

Rick Crews is a corporate executive turned entrepreneur. He is a highly experienced leader in both the financial and healthcare industries and continues to lead organizations with a culture of teamwork and collaboration. Rick received his Bachelor of Arts in Economics and Political Science from Union College in Schenectady, New York.

Rick’s most recent experience was being a Master Franchisee for MA, NH, VT, and ME for AFC Urgent Care. As a Master Franchisee, the real opportunity was recruiting like-minded entrepreneurs who had the same vision and could execute at a high level. He recruited eight franchisees to AFC Urgent Care, which opened 17 additional locations.


iCRYO offers an affordable, convenient, and professional franchise opportunity in the NEW cryotherapy and iV infusion industry. We have the systems and training in place to support you in bringing the iCRYO experience to your community in a retail location or as an addition to your current business. We enjoy giving back to those who serve our community with 35% OFF our franchise fee and 6 MONTHS FREE of royalty fees for veterans, active military, and first responders..

iCRYO Cryotherapy, Body Sculpting, iV Therapy, Infrared Sauna, Cryo Facials, Compression Therapy and More Recovery and Wellness Services Near Me